Behind the Scenes: Making Childhood Magical

When we first launched SuperBuddy, we had one mission. To bring stories back into children’s lives, without screens. To fill their world with imagination, rhythm, laughter, and love. And oh, what a journey it’s been. Over 100,000 parents joined us, and SuperBuddy became part of daily routines… at mealtime, at bedtime, or during those five golden minutes when you just needed a sip of peace.

But we wanted to know something more: Was SuperBuddy truly making a difference? Parents shared how much joy their children found in our stories. Kids told us about their favorite characters, songs, and magical moments. That’s when we realized something important. We weren’t just a “super” buddy. We were creating a spark of wonder.

A spark that lights up imagination, makes screen-free time magical, and builds empathy, curiosity, laughter and a lifelong love for listening. We were making bedtimes calm, mealtimes tantrum-free, and mornings magical. We were encouraging children to listen, dream, feel, and learn. Even parents started loving the stories. 😉

And that’s when we knew it was time to grow. From SuperBuddy to WonderBuddy. Not just a new name, but a new chapter. A brand built around wonder. With more stories, more imagination, more magic, and more products for every stage of childhood.

WonderBuddy reflects our higher purpose. To reclaim childhood from screens, one story at a time. To raise Listeners. Thinkers. Creators. To build a world where children grow up wondering, not scrolling. We’re not changing who we are. We’re becoming who we were always meant to be. Because kids don’t just need a buddy. They need a world of wonder.

And we’re just getting started.